How Covert Recording Uncovered a £28m Holiday Ownership Fraud

Prosecutors have labeled it as among the biggest deceptions of its kind in the UK.

Altogether 14 people have been sentenced for their part in a £28m plot to cheat over 3,500 holiday ownership owners.

The affected individuals were desperate to terminate long-standing holiday ownership agreements and went looking for assistance.

A large number were in the age range of 60 and 80. More than 500 of them lost over £10,000, and one individual handed over in excess of £80,000.

Those affected were exposed to intense sales meetings extending for six hours. They were left out of pocket, possessing worthless fake "rewards" and continued to be bound by costly timeshare contracts they frequently were unable to use.

The Company Central to the Deception

The business at the core of the scheme was the timeshare resale company. They accepted customers' funds to support the proprietors' opulent standard of living of exclusive education, luxury homes and private jets.

The leader at the top of the company, the main defendant, was given a seven-and-half year sentence in January for deceptive scheme.

In the latest development, his wife Nicola was one of the final three to hear their sentences.

She was handed a two-year deferred imprisonment at Southwark Crown Court after admitting illegal fund handling.

It has been a long time coming and marks a huge win for the victims who came forward, the authorities and legal representatives.

How the Inquiry Was Initiated

I first heard about the company was in the summer of 2016. The role involved in the reporting team of a news organization, producing documentary programmes.

A acquaintance noted that his mum had taken over the ownership of a holiday property in Spain and, after years of holidays, had begun looking to get out of the deal.

It's worth mentioning how widespread holiday ownership had become with UK travelers in the eighties and nineties.

Timeshares allowed individuals to use the identical property annually, or trade their vacation periods with additional holders who had properties in other resorts. Roughly 600,000 vacation seekers accepted that chance.

The early surge was accompanied by a lot of stories about unscrupulous sellers fraudulently marketing units. They became a staple on consumer shows.

The common vacation property deal tied investors in for decades.

By 2016, those investors who had experienced their assigned property in the sun for a long time were advancing in years, and a large proportion were looking to say farewell to their holiday properties.

Several had declining mobility and found it difficult to access their units. Others just believed they'd got all they wanted from them. And some had deceased, in frequent situations passing on their loved ones to take over the deals - along with their yearly fees and maintenance fees.

The Undercover Operation Develops

And that's where the relative had been placed. She browsed the internet for answers and came across the company, a business whose website claimed to release her from her contract.

However, having submitted funds and scheduled a consultation with them, her relatives smelled a rat.

Additional investigation revealed hundreds of people reporting they had handed over cash and achieved no result out of it. Actually, they had suffered financially. A lot of it.

Our team began investigating what was going on. It quickly became clear that there were some shady characters active in the timeshare resale sector.

A legal professional had many grievance cases preparing to take action against SMT.

The team interviewed individuals who had engaged the company and they all told the same story. They believed the company would acquire their investment from them but when they participated in a session (for which they made an advance payment) they were advised there was no re-sale value.

Instead, they were persuaded - in fact compelled - to spend more money acquiring "Monster Rewards", named after the outfit's parent company, Monster Travel.

The precise definition was somewhat vague. They sounded like a type of exchange medium, giving access to cheaper vacations and amenities and consumer discounts.

And they were seemingly "exchangeable with additional holders, at a future date.

Investing money up front now would produce an long-term benefit that would cover the company's charges and leave the timeshare holder in profit, liberated eventually from their burdensome contract.

An unrealistic promise? Indeed, it was.

A 'Bait-and-Switch Scheme'

Assuming these reports were accurate, this was a major deception.

This is known as a "deceptive marketing."

A business - in this case the organization - "attracts the customer by advertising a specific service only to then state it cannot be provided, pushing the individual in the direction of an alternative, lesser option.

That's illegal. Armed with all the evidence we had assembled, we presented the rationale to discreetly video one of the organization's sessions.

The process requires commitment, energy, and clear arguments for why this is the only way to collect the evidence required to prove wrongdoing.

Once authorized, our compact group set up a consultation with one of the firm's agents in the location.

Pretending to be a ordinary individual hoping to get his mum released from her timeshare contract|holiday ownership agreement

Craig Jones
Craig Jones

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.